WE TAKE THE GUESSWORK AND FRUSTRATION OUT OF LEAD NURTURING WITH EMAIL MARKETING AND AUTOMATION SERVICES FOR LOCAL BUSINESSES.
Optimize Web Media specializes in creating effective lead nurturing strategies through email automated series and weekly/monthly newsletters.
91% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa, 2015).
These emails are structured to reach your customer at the right time and to hit the right psychological touch points so they come back over and over again
From strategy, to copy/design and everything in between, we manage every aspect of your email campaigns so you never have to touch anything!
Get in touch to learn how you can generate more revenue from your existing customers and prospects today!
WHO ARE OUR SERVICES IDEAL FOR?
We prefer to work with a very specific type of client. if this sounds like you, we should work together...
Local Brick & Mortar Businesses
We specialize in working with businesses who have at least one physical location
Already Investing In Ads
We prefer to work with clients who are already investing in their business with paid advertising
Clear Goals
Do you want more sales leads? Do you want more people at your events? The clearer your goals are, the better we can help
HOW DOES IT WORK?
We handle all of the details so you can focus on your business and new customers.
Complete Set Up
We set up your email marketing provider (we use ActiveCampaign and MailChimp) so you can get your first campaign out to the world fast.
- Create a branded newsletter template to use for all future campaigns
- Export/import your leads into email marketing tool
- Organization, segmenting and tagging
Proven Strategy
- Our simple, yet effective email marketing strategies (specifically for local businesses) will convert more people on your email list into customers and keep old customers buying from you.
- Weekly (or less frequent) email newsletters keep your leads and customers in the know while encouraging more visits and purchases.
- Our automation services nurture leads through a series of strategically written emails that warm them up to your brand and keep you top of mind until they buy.
Full-Service Creative
- Our skilled team provides end-to-end design and writing services for all of your campaigns
- Graphic design
- Copy
- Ensure were staying true to your tone/brand
24/7 Support
- Unlimited email and phone consulting for peace of mind. Just get in touch anytime you want to talk strategy, get marketing advice, or to talk shop.
EMAIL SERIES STRUCTURES
Welcome Series -
Objectives:
- Introduce new people to your brand and explain why you exist
- Use social proof to build trust & credibility
- Say thank you with an enticing one-time offer
Lead Nurturing Series -
Objectives:
- Move people from lead magnets (Facebook campaigns) to core offers
- Use helpful content and social proof to drive sales
- Use scarcity to encourage immediate action
Sales Pith Series -
Objectives:
- Create knowledge gap that people will want to fill
- Make people feel like they are missing out (FOMO)
- Get people to think logically about what you're selling them
Win-Back Series -
Objectives:
- Get cold leads to feel they are missing out
- Use a survey to find out why people are disengaged
- Get cold leads to re-opt-in to new lead magnets